Announcing The PMM's Prompt Playbook: Born from a RIF, Built for Product Marketers
A Real-World Guide to Using AI for Product Marketing Success
When I was separated from my role as a director of product marketing managers during a late 2024 RIF, I didn't expect it would lead to writing this book. But sometimes unexpected changes create new opportunities.
The PMM's Reality
Today Product marketing managers face mounting pressure. We're expected to be experts in our product, market, competitors, personas, industries, partner ecosystems, and customers - all while creating compelling content and driving go-to-market strategies. And we need to do it all yesterday, often with a skeleton crew.
Building on Success
This guide builds upon my 2023 book "Modern B2B Marketing: A Practitioner's Guide to Marketing Excellence," co-authored with Kalyan Ramanathan. While that book covered B2B marketing fundamentals, this new guide tackles a specific challenge: how PMMs can use AI effectively in their daily work.
What Industry Leaders Are Saying
"A game-changer!" - Melissa Burroughs, Director of Product Marketing
"Forget the hype, this book delivers." - Dave Gerhardt, Founder, Exit Five
"The essential guide for product marketers." - Rich Mendis, CMO
Inside the Playbook
I've organized the book into three practical sections:
Foundations: Learn to work effectively with AI, master prompt engineering, and implement quality control processes.
Core PMM activities: Transform your daily work - from market research to positioning, messaging, content creation, and sales enablement.
Related disciplines: Extend AI's benefits across technical product marketing, analyst relations, customer marketing, and analytics.
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As I learned after my RIF, sometimes unexpected changes lead to better opportunities. My hope is that this playbook helps you create your own opportunities and build success on your own terms.