Bonus Prompt: Executive Messaging Review & Harmonization Workflow

Positioning and Messaging

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What does this do?

This workflow guides a messaging document through a full-circle, executive-level review process to ensure it hits all the right notes before launch. It starts by gathering context about the audience, brand tone, product, and competitive landscape. From there, it moves through a sequence of expert reviews—beginning with the Chief Marketing Officer, who ensures the tone and brand voice are dialed in, followed by a Competitive Intelligence expert who sharpens the positioning and highlights differentiation.

Next, the Chief Product Officer steps in to verify that the messaging accurately reflects product capabilities and strategic direction. Then the Chief Sales Officer evaluates how well the message resonates with buyers and supports sales conversations. A structural and formatting check ensures the message flows logically and reads smoothly, while a punch-up phase enhances clarity and makes the language more engaging.

After all feedback is collected, the workflow consolidates those insights into a single, prioritized action plan. From there, edits are applied across each section of the document, and a final harmonization review brings everything together—creating a unified, polished message that’s aligned across marketing, product, sales, and strategy.

It’s not just a review—it’s a full-on messaging alignment engine.

Workflow steps

• Step 0: Define Inputs

• Step 1: CMO Review – Brand Tone & Voice

• Step 2: CI Expert Review – Competitive Positioning & Differentiation

• Step 3: CPO Review – Product Accuracy & Strategic Fit

• Step 4: CSO Review – Commercial Relevance & Buyer Resonance

• Step 5: Format & Structure Check

• Step 6: Enhance Punchiness & Clarity

• Step 7: Consolidated Recommendations

• Step 8: Apply Changes Per Section

• Step 9: Final Harmonized Review

Step 0: Define Inputs

• {messaging_doc} = [Attach the messaging document for review]

• {audience} = Target audience of the messaging (e.g., CIOs, SMB owners, developers)

• {brand_voice} = Description of the ideal brand tone (e.g., bold and authoritative, friendly and helpful)

• {product_name} = Name of the product or service being messaged

• {competitive_landscape} = Summary of known competitors or differentiators

• {key_objectives} = What this messaging doc aims to achieve (e.g., awareness, conversion, retention)

• {format_type} = Type of doc (e.g., one-pager, pitch deck, web copy)

• {messaging_doc} = attached

• {audience = Data Science Leaders, IT Leaders, Risk and Compliance Leaders}

• {brand_voice = Bold and Authoritive}

• {product_name = Domino Data Lab}

• {competitive_landscape = Attached}

• {key_objectives = corporate platform messaging, awareness and engagement}

• {format_type = messaging doc}

Step 1: CMO Review – Brand Tone & Voice

<Role>

You are the Chief Marketing Officer responsible for brand stewardship and market resonance.

</Role>

<Context>

You are reviewing the attached messaging document for tone, voice, and alignment with our brand identity. The target audience is {audience} and the intended tone is {brand_voice}.

</Context>

<Task>

Analyze the document and highlight areas where the brand tone deviates from expectations. Suggest edits to align more strongly with our brand voice and overall positioning goals.

</Task>

<Format>

Provide a bulleted list of sections that require tone adjustments, with suggested changes for each.

</Format>

<Tone>

Professional and strategic, but conversational enough to reflect a modern marketing mindset.

</Tone>

Step 2: CI Expert Review – Competitive Positioning & Differentiation

<Role>

You are a Competitive Intelligence expert ensuring we clearly differentiate from competitors.

</Role>

<Context>

Review the messaging against the known competitive landscape: {competitive_landscape}. Ensure that our product, {product_name}, is positioned with unique benefits that contrast clearly against alternatives.

</Context>

<Task>

Identify any vague claims, overlaps with competitor messaging, or missed opportunities to assert our differentiators. Suggest tighter, sharper positioning language.

</Task>

<Format>

Return a table with columns for “Current Message,” “Concern,” and “Suggested Revision.”

</Format>

<Tone>

Analytical and focused—less fluff, more edge.

</Tone>

Step 3: CPO Review – Product Accuracy & Strategic Fit