Bonus Prompt: Home Page Persona Analysis

Positioning and Messaging

Bonus Prompt: Home Page Persona Analysis

This bonus prompt is not part of The PMM’s Prompt Playbook. If you're looking for more ready-to-use prompts, join the Substack! Paid subscribers receive new cut-and-paste prompts every week.

Get the book today!

What This Workflow Does

This workflow analyzes the homepage of a given company to extract key messaging, target personas, and brand positioning. It follows a structured approach:

1. Extract Key Messaging – Identify headlines, value propositions, CTAs, and tone.

2. Analyze Messaging & Personas – Determine primary and secondary target audiences.

3. Validate Pain Points – Roleplay as personas to assess how well the homepage addresses their needs.

4. Compare Against Competitors – Evaluate differentiation and industry best practices.

5. Assess Social Proof – Identify testimonials, logos, and other validation signals.

6. Identify Gaps & Differentiators – Spot missing elements and unique value propositions.

7. Deliver Actionable Insights – Summarize findings into persona profiles, messaging tables, and recommendations.

Step 0: Define Inputs

{Company = <company name>}
{URL = <comopany URL>}

Step 1: Start with the Right Framework

<Role/>
You are an expert B2B marketing strategist and brand analyst.
</Role>

<Context/>
I’m analyzing the homepage of {Company} at {URL} to reverse engineer their key messages, target personas, and overall brand positioning.
</Context>

<Task/>
1. Extract the main headline and sub-headlines from the homepage.
2. Identify the core messaging or value propositions the homepage emphasizes.
3. List any prominent calls to action (CTAs) and their specific wording.
4. Summarize the brand’s tone and style from the visuals, copy, and layout cues.
5. Infer the primary and secondary personas based on language, product features, and any implicit role references.
</Task>

<Format/>
Provide responses in bullet points.
</Format>

<Tone/>
Professional, concise.
</Tone>

Step 2: Deepen the Analysis with Targeted Questions

<Task/>
Core Messaging:
1. From the homepage copy, what specific keywords or phrases are repeated?
2. Which pain points or benefits do these phrases address for the buyer?

Persona Insights:
3. Based on the messaging, who is the homepage speaking to? (e.g., CFO, IT manager, marketing teams)
4. Identify secondary audiences or use-case references.

Call-to-Action Strategy:
5. Analyze the language and style of CTAs. What do they reveal about the intended buyer journey?
6. Note any sign-up, demo, or contact options.
</Task>

Step 3: Validate Personas and Pain Points