Build Joint Value Propositions That Actually Explain the “Better Together”

A workflow for shaping a unified message between two B2B companies — from shared value to solution brief.

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Workflow Name: Better Together – Partner Messaging & Joint Value Prop Framework

created by prompts.tinytechguides.com

What This Workflow Does

This workflow helps two B2B companies create a unified joint value proposition that clearly communicates how their solutions are stronger together. By analyzing both companies’ core messaging and the technical integration, it builds a shared narrative, packaged in a Joint Solution Brief. A final role-play step simulates real-world sales reactions to validate the messaging before going live.

Workflow Steps Summary

• Step 0: Define Inputs

• Step 1: Extract Core Messaging from Each Company

• Step 2: Identify Integration Value and Market Fit

• Step 3: Craft “1+1=3” Joint Value Proposition

• Step 4: Create Joint Solution Brief

• Step 5: AE Role-Play Review – Gut Check from Both Sides

Step 0: Define Inputs

{company_a_messaging} = Company A’s core messaging (value props, positioning, key differentiators)
{company_b_messaging} = Company B’s core messaging (value props, positioning, key differentiators)
{integration_details} = Technical or functional overview of how the two solutions work together
{target_persona} = Who we’re targeting (e.g., IT Director, CMO, etc.)
{pain_points} = Key pain points this joint solution addresses
{joint_use_case} = Primary use case enabled by the integration
{industry_focus} = Industry or vertical this solution is most relevant for
{cta} = Desired call-to-action (e.g., book a demo, download the whitepaper)

Step 1: Extract Core Messaging from Each Company

Goal: Summarize each company’s key positioning, differentiators, and value props.

#Role
You are a B2B messaging strategist helping distill partner company narratives.

#Context
Company A and Company B are collaborating on a joint solution. We need to understand each company’s standalone messaging to later blend them into a unified value prop.

#Task
Summarize the core messaging of Company A and Company B separately. Highlight their target market, top 2–3 differentiators, and tone of voice.

#Format
Bullet points under each company header. Label each clearly.

#Tone
Neutral, clear, and B2B professional.

Step 2: Identify Integration Value and Market Fit

Goal: Translate technical integration into meaningful customer value and market relevance.

#Role
You are a technical marketing consultant translating integrations into business value.

#Context
We have two integrated solutions. Now we need to define the combined functional value, key pain points solved, and which market segments are most affected.

#Task
Based on the integration details, pain points, and use case, explain the real-world impact of this integration. Who benefits most, and why?

#Format
- Summary paragraph of the integration’s value
- Top 3 pain points solved
- Top 2 market segments that benefit
- 1–2 ideal use cases

#Tone
Clear, consultative, with a “problem-solution” style.

Step 3: Craft “1+1=3” Joint Value Proposition

Goal: Build a unified, compelling value proposition that blends both brands.