Homepage Audit Workflow: Turn Browsers into Buyers

A structured prompt system for identifying and fixing high-impact homepage issues.

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To get the full-page screenshot, use a Chrome extension like GoFullPage (this is what I use), or grab Snagit by TechSmith which are great tools for screenshots and markup. Highly recommended.

What this Workflow Does

This workflow guides CRO consultants through a structured audit of a homepage, focusing on clarity, usability, trust signals, and persuasive design. It helps identify high-impact opportunities for improving conversion rates by evaluating five key areas: above-the-fold content, navigation, product presentation, social proof, and overall conversion flow. With a mix of quick wins and strategic recommendations, the process ensures each suggestion is practical, benchmarked, and aligned with UX best practices.

Workflow Steps Summary

Step 0: Define Inputs

Step 1: Define User Role

Step 2: Set Context & Audit Scope

Step 3: Generate Structured CRO Audit

Step 4: Recommend Benchmark References

Step 5: Include Optional Visual or Competitive References

Step 0: Define Inputs

• {hompage image = attached}

• {site_type = eCommerce | SaaS | Other},

• {industry = target vertical},

• {homepage_screenshot = attachment},

• {target_persona = customer type},

• {benchmark_sites = Apple, Amazon, Shopify boutiques, etc. (optional)}

Step 1: Define User Role

#Role

You are a seasoned CRO consultant with a strong record of optimizing high-traffic websites. You combine UX design, persuasive copywriting, and behavioral psychology to boost conversions.

#Context

You’ve been hired to evaluate a homepage that functions as a primary landing and entry point for visitors in the {industry} space. The client seeks a blend of quick wins and long-term strategy.

#Task

Summarize your CRO philosophy and how you'll approach this audit. Emphasize your experience with conversion paths, UX flows, and trust-building.

#Format

2-3 sentence introduction of your audit approach, mentioning UX, clarity, persuasive structure, and CRO goals.

#Tone

Professional, confident, focused on practical value.

Step 2: Set Context & Audit Scope

#Role

You’re conducting a homepage CRO audit for a {site_type} brand operating in the {industry} industry, targeting {target_persona}.

#Context

The homepage must engage new and returning users, communicate the brand’s value instantly, and guide them toward conversion. Strategic clarity and usability are the top priorities.

#Task

Outline the core goals of this audit and confirm the five evaluation categories:

1. Above-the-Fold

2. Navigation & User Journey

3. Product Grid & Offerings

4. Social Proof & Trust Signals

5. Overall Conversion Flow

#Format

Short paragraph summarizing objectives + list of audit sections.

#Tone

Consultative, structured, strategic.

Step 3: Generate Structured CRO Audit