How to Create a Force Management-Based Value Framework

Use this workflow to define buyer value pillars, map before/after scenarios, and deliver sales-ready narratives that win deals.

Prompt workflow: Force Management-Based Value Framework Creation

Created by prompts.tinytechguides.com

What this Workflow Does

This workflow helps product marketers build persuasive, persona-specific value frameworks using the Force Management methodology. It guides users through defining buyer value pillars, mapping before/after scenarios, highlighting business impact, and showcasing product differentiation. The output is a structured, sales-ready narrative that connects problems to outcomes with credibility, clarity, and competitive edge. Perfect for one-pagers, sales decks, or strategic enablement.

Workflow Steps Summary:

• Step 0: Define Inputs

• Step 1: Identify Three Pillars for Persona Value Drivers

• Step 2: Create Before and After Scenarios

• Step 3: Detail Negative Consequences and Positive Business Outcomes

• Step 4: Outline Required Capabilities and Key Metrics

• Step 5: Define “How We Do It” and “How We Do It Better”

• Step 6: Craft Proof Points and Trap-Setting Questions

• Step 7: Articulate Differentiators (Unique, Comparative, Holistic)

• Step 8: Format Output into Final Structured Tables

• Step 9: Generate a Value Framework Cheat Sheet Summary

Step 0: Define Inputs

• {persona} = Who's the buyer or stakeholder we're targeting? (e.g., CIO, CFO, CISO)

• {industry} = What industry or vertical are they in? (e.g., Financial Services, Manufacturing, Healthcare)

• {product} = What are we selling or positioning? (e.g., Databricks, Snowflake, internal platform)

• {solution_area} = What business problem or solution category are we addressing? (e.g., Data Governance, Cost Optimization, Compliance)

• Optional:

• {pain_points} = Known problems the persona faces in this area

• {competitive_landscape} = Key competitors or alternatives to position against

Step 1: Identify Three Pillars for Persona Value Drivers

#Role

You're a product marketing manager creating strategic messaging for {persona} in the {industry} sector.

#Context

We need to organize our messaging around three compelling value pillars that matter to this persona when evaluating solutions in the area of {solution_area}.

#Task

Identify and define three high-impact value pillars based on the persona’s pain points, industry trends, and business goals.

#Format

List each value pillar with a 1-sentence explanation of its relevance to the persona.

#Tone

Strategic and insight-driven

Step 2: Create Before and After Scenarios

#Role

You're a strategic messaging expert writing persona-specific content for a value framework document.

#Context

We’re showcasing transformation enabled by {product} for {persona} in the {solution_area} domain.

#Task

For each of the three value pillars ({value_pillars}), write “Before” and “After” scenarios that reflect how the persona’s environment and outcomes change.

#Format

List each value pillar followed by:

- Before: 3–5 bullet points describing challenges and dysfunction.

- After: 3–5 bullet points describing improvements and resolution.

#Tone

Clear, business-oriented, outcome-focused

Step 3: Detail Negative Consequences and Positive Business Outcomes

#Role

You are crafting strategic messaging that helps buyers connect pain with payoff.

#Context

We want to clarify the consequences of staying in the “Before” state, and the business value unlocked in the “After” state.

#Task

For each value pillar, list:

- Negative Consequences of the "Before" scenario

- Positive Business Outcomes of the "After" scenario

#Format

Use bullet points under each section per value pillar.

#Tone

Persuasive but professional

Step 4: Outline Required Capabilities and Key Metrics