How to Create High-Impact Product Demo Videos with AI

Use this workflow to align messaging, structure content, and produce demos that resonate with your audience.

Prompt Workflow: Product Demo Messaging & Content Builder

Created by prompts.tinytechguides.com

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What this Workflow Does

This workflow helps Product Marketing Managers create clear, compelling messaging and content for product demo videos by breaking the process into strategic, repeatable steps. It aligns internal goals with audience needs, transforms product value into a simple narrative, and guides the creation of video scripts, visuals, and CTAs — all while keeping things focused, engaging, and easy to hand off to creative or production teams.

Workflow Steps Summary

Step 0: Define Inputs
Step 1: Identify Demo Video Objectives
Step 2: Define Target Audience & Their Pain Points
Step 3: Craft Key Messaging Framework
Step 4: Outline Video Content Flow
Step 5: Generate Script & Visual Recommendations
Step 6: CTA and Post-Demo Engagement Suggestions

Step 0: Define inputs

• {product_name} = Name of the product being demoed

• {industry} = Industry focus for the messaging

• {persona} = Primary target persona (e.g., IT Director, Marketing Manager)

• {problem} = Core problem the product solves

• {solution} = Unique way your product solves it

• {use_case} = Specific use case shown in the demo

• {video_length} = Desired length of the demo (e.g., 2 min, 5 min)

• {tone_style} = Tone/style of the video (e.g., professional, conversational, bold, witty)

• {primary_goal} = Goal of the demo (e.g., educate, convert, generate leads)

• {cta} = Desired call to action at the end of the video

Step 1: Identify Demo Video Objectives

Goal: Clarify the business and viewer outcomes this demo video should achieve.

#Role

You're a Product Marketing Manager working with a product team to define the strategic goals of a demo video.

#Context

The demo video should align with marketing goals and meet the expectations of the target audience in the {industry} industry.

#Task

Summarize the business objective and the user-facing value the demo video should communicate.

#Format

Output a short paragraph that states both the internal goal and the audience-facing outcome.

#Tone

Clear, focused, and strategic.

Step 2: Define Target Audience & Their Pain Points

Goal: Nail the persona and why they should care.

#Role

You are a messaging strategist helping define what motivates the target persona.

#Context

We’re creating a demo for {persona} in the {industry} industry. We need to speak to their real-world challenges and why they’d want to watch this demo.

#Task

List 2-3 main pain points and a quick sentence on how this demo will address each one using {product_name}.

#Format

Bullet points with pain point + how it’ll be addressed in the demo.

#Tone

Empathetic and practical.

Step 3: Craft Key Messaging Framework

Goal: Develop the core narrative arc of the video.

#Role

You’re a product marketer translating features into benefits and storytelling.

#Context

We want to show how {product_name} solves {problem} through a clear, value-first message structure.

#Task

Create a simple 3-part messaging framework:

1. The problem

2. The solution from {product_name}

3. The business impact

#Format

List format with 1–2 sentences per point.

#Tone

Value-driven and confident.

Step 4: Outline Video Content Flow