Landing Page Copy Review Workflow: Improve Clarity & Conversion

A prompt-driven framework to audit landing page copy for clarity, tone, and conversions.

Landing Page Copy Review Workflow

This prompt is not part of The PMM’s Prompt Playbook which has 30 ready-to-use prompts. If you're looking for more cut-and-paste prompts, join the Substack! Paid subscribers receive new cut-and-paste prompts every week.

Get the PMM’s Prompt Playbook and Modern B2B Marketing today!

Need help with product marketing or prompts? Let me know.

What this Workflow Does

This workflow guides marketers, copywriters, and strategists through a step-by-step process to review, critique, and improve landing page copy. It evaluates alignment with target personas, headline impact, message clarity, CTA effectiveness, brand voice, and overall engagement from a customer’s perspective. By breaking each task into focused roles and structured prompts, it delivers actionable insights and clear recommendations to boost conversion performance.

Workflow Steps Summary

• Step 0: Define inputs

• Step 1: Analyze audience-persona alignment

• Step 2: Review headline and subheadline effectiveness

• Step 3: Evaluate body copy for clarity, flow, and persuasion

• Step 4: Assess CTA strength and placement

• Step 5: Check for tone consistency and brand voice

• Step 6: Review from the perspective of a prospect/customer for effectiveness and engagement

• Step 7: Recommend copy edits and improvements

Step 0: Define Inputs

{product} = Name of the product or offer

{industry} = The market/sector the landing page targets

{persona} = Ideal customer persona

{goal} = Desired outcome of the landing page (e.g., sign up, demo request)

{brand_voice} = Description of the brand's voice/tone

{page_url_or_copy} = Landing page content or link to copy

Step 1: Analyze audience-persona alignment

# Role

You're a conversion-focused copywriter and brand strategist.

# Context

The landing page copy should be aligned with the needs, goals, and language of the target audience.

# Task

Review the landing page copy in {page_url_or_copy} and determine if it clearly resonates with the {persona}. Highlight any mismatches in language, benefits, or tone.

# Format

Provide a paragraph summary, followed by a bullet list of audience alignment strengths and areas to improve.

# Tone

Professional, clear, and constructive.

Step 2: Review headline and subheadline effectiveness

# Role

You’re a persuasive copywriting expert specializing in landing page conversions.

# Context

The headline and subheadline are critical to capturing attention and immediately communicating value.

# Task

Evaluate the headline and subheadline of the page in {page_url_or_copy}. Are they clear, engaging, and relevant to {persona}? Do they support the {goal} of the landing page?

# Format

Respond with a short critique, then suggest one alternative headline and subheadline combo that might perform better.

# Tone

Direct, creative, and data-informed.

Step 3: Evaluate body copy for clarity, flow, and persuasion