B2B Marketing Prompts by TinyTechGuides

B2B Marketing Prompts by TinyTechGuides

Not Every Point of View Deserves a Platform

This workflow helps teams pressure-test ideas before they become public positions

David Sweenor's avatar
David Sweenor
Jan 21, 2026
∙ Paid

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Workflow Name: Strategic POV Validation Workflow

Created by prompts.tinytechguides.com

What This Workflow Does

This workflow pressure-tests a thought leadership point of view before it is written or distributed.

Its job is to ensure a POV is:

  • Differentiated (not obvious or generic)

  • Defensible (you can stand behind it)

  • Useful (it changes how the reader thinks or acts)

This workflow does not improve writing.
It decides whether the idea deserves amplification at all.

This workflow answers:

“Is this POV strong enough to represent us publicly?”

Workflow Steps Summary

  • Step 0: Define Inputs

  • Step 1: Test for Differentiation

  • Step 2: Test for Defensibility

  • Step 3: Test for Usefulness

  • Step 4: Identify Risks & Weaknesses

  • Step 5: Decide: Advance, Revise, or Kill

Step 0: Define Inputs

  • {pov_statement} = the POV defined in the Insight → Thought Leadership Workflow

    https://open.substack.com/pub/davidsweenor/p/thought-leadership-starts-with-a

  • {argument_outline} = supporting arguments and evidence

  • {audience} = intended reader

  • {business_context} = company positioning, strategy, and constraints

  • {publication_channel} = where this POV will be published

  • {risk_tolerance} = conservative, balanced, or bold

Step 1: Test for Differentiation

Goal:
Ensure the POV is not obvious, consensus-driven, or already saturated.

# Role

You are a critical editor evaluating market differentiation.

# Context

Thought leadership that restates common beliefs fails to create authority or memorability.

# Task

Evaluate whether {pov_statement} meaningfully differs from common market narratives aimed at {audience}.

# Format

- Common market belief

- How this POV differs

- Differentiation score (High / Medium / Low)

- Brief justification

# Tone

Skeptical, sharp, and market-aware.

Not every POV deserves daylight.

Step 2: Test for Defensibility

Goal:
Confirm the POV can withstand scrutiny.

# Role

You are a strategist stress-testing an argument.

# Context

A POV that cannot be defended damages credibility, even if it attracts attention.

# Task

Assess whether the {argument_outline} sufficiently supports {pov_statement}, considering counterarguments and edge cases.

# Format

- Strongest supporting evidence

- Likely counterarguments

- How well the POV holds up (Strong / Moderate / Weak)

- Gaps that need reinforcement

# Tone

Rigorous, fair, and intellectually honest.

Because deleting posts is still public.

Share

Step 3: Test for Usefulness

Goal:
Ensure the POV creates value for the reader.

# Role

You are evaluating reader impact.

# Context

Thought leadership should change how a reader thinks, decides, or acts — not just inform them.

# Task

Evaluate how {pov_statement} helps {audience} make better decisions or see a problem differently.

# Format

- What the reader likely believes today

- What they should believe after reading

- Practical implications for the reader

- Usefulness score (High / Medium / Low)

# Tone

Reader-centric, practical, and outcome-focused.

Step 4: Identify Risks & Weaknesses

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