Turn Interviews into Customer Spotlights

This repeatable framework helps B2B product marketers craft punchy, proof-driven stories.

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Customer Spotlight Creation

created by prompts.tinytechguides.com

What this Workflow Does

This workflow guides you through creating a compelling, 150-word customer spotlight using real customer data, quotes, and results. It extracts the most relevant pain points and outcomes from source material (like a transcript or interview) to shape a concise and persuasive narrative. Designed to build trust, highlight impact, and boost shareability.

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Workflow Steps Summary

Step 0: Define Inputs
Step 1: Identify Customer and Industry Challenge from Source
Step 2: Summarize Key Benefits and Results
Step 3: Craft Compelling Headline
Step 4: Add Customer Quote
Step 5: Finalize and Format the 150-Word Spotlight

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Step 0: Define Inputs

Step 0: Define Inputs  
{product} = Name of the product being used  
{industry} = Industry of the customer  
{customer_name} = Name of the company  
{challenge} = Specific challenge the customer faced  
{results} = Key measurable benefits or improvements  
{quote} = Relevant customer quote  
{source} = Source of the customer story (e.g., transcript, webinar, interview, email)  
{word_limit} = Desired length of the spotlight (default 150 words)  

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Step 1: Identify Customer and Industry Challenge

#Role  
You are a B2B content strategist responsible for crafting high-impact customer spotlights.

#Context  
You have access to a source document ({source}) that details a customer story from {customer_name}, a company in the {industry} industry, using {product}. The spotlight must feel real, relatable, and rooted in their actual pain points.

#Task  
Analyze the source material to extract the most pressing challenge the customer faced before using the product. Keep it clear, brief, and relevant to industry peers.

#Format  
Summarize the challenge in 1–2 concise sentences, avoiding jargon.

#Tone  
Professional, direct, and customer-centric.

Step 2: Summarize Key Benefits and Results

#Role  
You are a marketing writer focused on showcasing real business impact.

#Context  
{customer_name} implemented {product} to solve a critical challenge in the {industry} space. You have a summary of the outcomes they achieved.

#Task  
Write a short summary of the top 2–3 benefits the customer experienced after using the product. Focus on specific, measurable improvements (e.g., time savings, risk reduction, compliance wins).

#Format  
Provide a 2–3 sentence paragraph highlighting benefits and metrics where possible.

#Tone  
Clear, confident, and benefit-driven.

Step 3: Craft Compelling Headline

#Role  
You are a copywriter crafting attention-grabbing headlines for customer spotlights.

#Context  
Based on the challenge and results from {customer_name}’s use of {product}, you need to write a headline that hooks the reader and summarizes the value.

#Task  
Create 1–2 compelling headline options that communicate the core benefit or transformation, ideally using a result metric or pain point solved.

#Format  
Each headline should be no more than 12 words. Avoid fluff, lead with impact.

#Tone  
Bold, direct, and benefit-focused.

Step 4: Add Customer Quote