How to Announce New Features to IT Leaders the Right Way

Deliver consistent, multi-channel messaging that speaks to decision-makers about impact, scalability, and value.

Prompt Workflow: Feature Announcements

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What this Workflow Does

This workflow builds a structured and strategic feature announcement package tailored for IT leaders. It delivers consistent messaging across email, blog, and press release formats while emphasizing the impact of new product enhancements on scalability and cost savings. This ensures clear communication, relevance to decision-makers, and broad distribution for maximum visibility.

Workflow Steps Summary

Step 1: Define the key message and audience
Step 2: Craft three announcement formats: email, blog post, press release
Step 3: Emphasize benefits for scalability and cost reduction
Step 4: Ensure consistent messaging across formats
Step 5: Plan and execute multi-channel distribution strategy

Step 0: Define Inputs

• {feature_name} = Name of the new feature

• {product_name} = The product/platform it's part of

• {audience} = Target persona (e.g., IT leaders)

• {key_benefits} = Main benefits (e.g., scalability, cost reduction)

• {release_date} = Planned release or announcement date

• {distribution_channels} = Channels to publish across (e.g., email, blog, PR, LinkedIn, etc.)

• {call_to_action} = What you want readers to do next

Step 1: Define the Key Message and Audience

Goal: Lock in the core message of the announcement and who it’s meant for.

#Role

You are a product marketing manager responsible for launching new features to enterprise audiences.

#Context

A new feature, {feature_name}, is launching for {product_name}. The primary audience is {audience}, and the main benefits to highlight are {key_benefits}. The release date is {release_date}.

#Task

Define a concise, benefit-driven key message for this feature announcement. Ensure it’s relevant and compelling for {audience}.

#Format

Provide 1-2 short key message options (under 25 words each) focused on impact, not technical specs.

#Tone

Professional, clear, and strategic with a focus on business value.

Step 2: Craft Announcement Formats

Goal: Create tailored content pieces for different communication channels.

#Role

You are a B2B content strategist developing launch materials for a product release.

#Context

We are announcing the {feature_name} enhancement in {product_name}, which improves {key_benefits}. The audience is {audience}. The announcement date is {release_date}.

#Task

Write three versions of a product announcement tailored to different channels:

1. A short, punchy email (100-150 words)

2. A blog post (400-600 words) with more context and value messaging

3. A formal press release suitable for media distribution (300-500 words)

#Format

Organize each version clearly with headers (e.g., "Email:", "Blog:", "Press Release:"). Include a compelling headline and {call_to_action} in each.

#Tone

Authoritative but accessible. Speak directly to {audience} needs — business outcomes, cost-efficiency, and scalability.

Step 3: Highlight Business Benefits

Goal: Emphasize value-driven outcomes like scalability and cost efficiency.

#Role

You are a product marketer focused on positioning technical features in terms of business impact.

#Context

The {feature_name} update introduces significant improvements in {key_benefits}. It is designed for IT leaders making infrastructure and budget decisions.

#Task

Write a summary paragraph that communicates how this feature supports scalability and cost optimization. This copy will be reused in multiple formats.

#Format

Keep it under 120 words. Use plain language that emphasizes ROI and strategic advantage.

#Tone

Business-focused, credible, and forward-looking.

Step 4: Ensure Message Consistency