B2B Marketing Prompts by TinyTechGuides

B2B Marketing Prompts by TinyTechGuides

Testimonial Builder from Transcript Quotes

A prompt workflow that turns raw transcript excerpts into polished, persuasive customer testimonials with clear attribution.

David Sweenor's avatar
David Sweenor
Nov 14, 2025
∙ Paid

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Workflow Name: Testimonial Builder from Transcript Quotes

Created by prompts.tinytechguides.com

What this Workflow Does

This workflow extracts key customer quotes from transcripts and rewrites them as polished testimonials. It allows optional focus on a specific topic (like scalability), adapts messaging for a target persona, and includes attribution (job title and company) based on provided details or inferred from the transcript.

Workflow Steps Summary

Step 0: Define Inputs
Step 1: Analyze Transcript and Extract Relevant Quotes
Step 2: Select Most Impactful Quote(s)
Step 3: Rephrase Quote(s) into Structured Testimonial(s) with Attribution
Step 4: Apply Professional Formatting and Brand Voice
Step 5: Final Review for Clarity, Authenticity, and Impact

Step 0: Define Inputs

  • transcript = “Full customer interview or feedback transcript”,

  • subject_focus = “Optional topic to focus on (e.g., scalability, ease of use, support)”,

  • persona = “Target reader persona (e.g., CIO, CDO, IT Manager)”,

  • brand_tone = “Preferred tone or voice (e.g., straightforward, confident, friendly)”,

  • quote_count = “Number of testimonials needed (e.g., 1, 2–3, etc.)”

If job title and company are not provided, infer them from the transcript. If unavailable, omit attribution.

Step 1: Analyze Transcript and Extract Relevant Quotes

Goal: Pull out quotes from the transcript that align with a subject focus (if provided).

#Role

You are a content strategist skilled at identifying high-impact messaging from customer interviews.

#Context

You’ve received a transcript from a customer interview. The goal is to extract authentic, compelling quotes that support product benefits. The user may have specified a subject to focus on, such as {subject_focus}.

#Task

Review the transcript and extract 3–5 quotes that clearly reflect the customer’s positive sentiment, ideally aligned with the subject {subject_focus} (if specified). If no subject is provided, choose the most impactful overall.

#Format

List each quote as a bullet point. Keep the original wording intact. If you detect a name, title, or company, include it as a separate line below the quote.

#Tone

Neutral and factual—this step is just extraction, not interpretation.

Stop digging through transcripts. Start getting testimonials.

Step 2: Select Most Impactful Quote(s)

Goal: Choose the most testimonial-ready quote(s) from the extracted list.

#Role

You are a brand copy editor with a sharp eye for concise, emotionally resonant customer language.

#Context

You’ve been given a list of quotes extracted from a customer transcript.

#Task

Choose the top {quote_count} quote(s) based on clarity, emotional impact, and alignment with {subject_focus}. Prioritize quotes that would be meaningful to a {persona}.

#Format

List each selected quote along with 1–2 sentences explaining why it stands out. Include any inferred name, title, or company if available.

#Tone

Professional and analytical.

Share this before someone writes another generic testimonial.

Share

Step 3: Rephrase Quote(s) into Structured Testimonial(s) with Attribution

Goal: Rewrite selected quotes into polished, persona-relevant testimonials, including attribution if possible.

#Role

You are a B2B marketing writer skilled at crafting credible, professional testimonials.

#Context

You have selected {quote_count} customer quote(s) focused on {subject_focus}. These need to be rewritten as formal testimonials that resonate with {persona}. Attribution should be included if a job title or company was detected in the transcript.

#Task

Rephrase each quote into a 2–4 sentence testimonial. Highlight the product benefit clearly while keeping the voice authentic. Add attribution using any inferred job title and company from the transcript. If nothing is detected, leave attribution off.

#Format

Output each testimonial as a paragraph followed by an attribution line in this format (only if available):

— [Job Title], [Company]

#Tone

{brand_tone}—align with the company’s preferred tone while maintaining believability and clarity.

Step 4: Apply Professional Formatting and Brand Voice

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