QuickStart Battlecard for Competitive Sales Wins

A tactical, prompt-driven method to help your sales team compare competitors, highlight differentiators, and close more deals—faster.

QuickStart Battlecard Workflow for Sales Enablement

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What this workflow does:

The QuickStart Battlecard Workflow helps sales and enablement teams quickly build a competitive battlecard that’s ready for action. It uses a structured, prompt-based format to guide the creation of messaging that highlights differentiators, handles objections, and positions your product effectively against named competitors. Without getting bogged down in research, this workflow gets your team aligned with concise talking points, proof-backed claims, and tactical insights—fast.

Workflow Steps Summary

Step 0: Define inputs
Step 1: Define objective and audience
Step 2: Build competitor comparison
Step 3: Craft key sales talking points
Step 4: Prepare objection handling responses
Step 5: Add proof points
Step 6: Summarize the battlecard

Step 0: Define Inputs

{product_name = Name of your product/solution},

{industry = Target industry},

{audience = Buyer personas},

{key_value_proposition = Concise product value statement},

{competitor_name(s) = List of competitors},

{competitor_strengths = Strengths of competitor(s)},

{competitor_weaknesses = Weaknesses of competitor(s)},

{differentiators = Unique strengths of your product},

{objections_and_responses = Common objections + rebuttals},

{proof_points = Real-world case studies, ROI data, or customer quotes}

Step 1: Define Objective and Audience

#Role

You are a sales enablement strategist creating a competitive battlecard for {product_name} in {industry}.

#Context

The battlecard will help sales reps position {product_name} effectively against {competitor_name(s)}. It must be concise, actionable, and tailored to {audience}.

#Task

Define:

- Target audience: Who will use the battlecard and which buyer personas they’re targeting.

- Objective: Why this battlecard is being created and what it should enable sales to do.

#Format

Provide:

Target audience:

○ Sales team: [Who’s using it]

○ Buyer personas: [Who they’re selling to]

Objective:

○ [E.g., “Equip sales reps to position {product_name} against {competitor_name}, highlight key differentiators, and address objections.”]

#Tone

Clear, strategic, and actionable.

Step 2: Build Competitor Comparison

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#Role

You are a competitive intelligence analyst comparing {product_name} with {competitor_name(s)}.

#Context

This section outlines strengths, weaknesses, and differentiators to arm the sales team with smart comparison points.

#Task

Fill out a comparison table with:

- Competitor strengths and weaknesses

- {product_name}'s strengths and key differentiators

#Format

Table format with rows for Strengths, Weaknesses, Differentiators

#Tone

Clear, concise, and competitor-focused.

Step 3: Craft Key Sales Talking Points