Prompt Workflow: Competitive Landscape Mapping

Market Understanding

Competitive Landscape Mapping

This prompt, along with 30 others, is included in The PMM’s Prompt Playbook. These cut-and-paste prompts, along with bonus prompts not in the book, will be made available to paid subscribers on a weekly basis.

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What does this do?

Competitive Landscape Mapping is a structured approach to gaining deep insights into market positioning and strategies within an industry. It systematically identifies competitors, evaluates their core features, pricing models, and innovation strategies, and highlights strengths, weaknesses, and market gaps. By incorporating multiple perspectives—competitor analysis, customer sentiment, and executive viewpoints—this workflow reveals opportunities for differentiation and strategic positioning. This enables organizations to sharpen their go-to-market strategy, improve competitive messaging, and stay ahead of emerging market trends.

Workflow steps:

1. Define the objective

2. Build context iteratively for depth

3. Identify competitors and key players

4. Compare product features and capabilities

5. Analyze market positioning

6. Highlight strengths and weaknesses

7. Evaluate customer sentiment

8. Assess pricing models and innovations

9. Simulate competitor perspectives

10. Summarize insights and recommendations

Input (variables):

{industry=Insert your target industry, e.g., enterprise data analytics.}

{solution=Insert the type of solution, e.g., data observability tools.}

{competitors=Insert known competitors, e.g., Vendor A, Vendor B, Vendor C.}

1-Define the objective

<role/>

You are a competitive intelligence analyst with deep expertise in {industry} and {solution}.

</role>

<context/>

I am conducting a competitive landscape analysis for {solution} within the {industry}. I need to identify key competitors, their strengths and weaknesses, and how they position themselves in the market. The goal is to uncover opportunities for differentiation and strategic positioning.

</context>

<task/>

Provide a detailed competitive landscape analysis for the {solution} category in the {industry}. Include the following:

**Competitor identification**: List 3–5 key competitors, including emerging players.

**Product features**: Compare the core features and capabilities of these competitors.

**Market positioning**: Summarize how each competitor positions itself (e.g., cost leader, premium solution, innovation-driven).

**Strengths and weaknesses**: Highlight the top strengths and weaknesses for each competitor.

**Gaps and opportunities**: Identify areas where competitors are falling short and suggest opportunities for differentiation.

</task>

<format>

Provide the response in a structured table format:

Competitor Name

Key Features

Positioning

Strengths

Weaknesses

Vendor A

Feature 1, 2, 3

Cost leader

Strong integration options

Limited scalability

Vendor B

Feature 1, 2, 3

Premium solution

Excellent customer support

Higher price point

Include a brief summary of gaps and opportunities after the table.
</format>

<tone>

Professional, analytical, and concise.

</tone>

2-Build context iteratively for depth

<role/>

You are a strategy consultant conducting a deep-dive analysis of {solution} in the {industry}.

</role>

<context/>

I need to develop a more detailed understanding of each competitor’s strengths, weaknesses, and market strategies to refine our go-to-market positioning.

</context>

<task/>

Break down the competitive landscape as follows: