Content Strategy Prompt Template for B2B Marketers

Create goal-driven, persona-aligned content plans that drive awareness, engagement, and sales.

Content Strategy Framework

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What This Workflow Does

The Content Strategy Framework helps marketing teams create a focused, goal-driven content plan that speaks directly to their audience. It guides you step-by-step through defining business goals, understanding your buyers, crafting messaging, mapping content to the funnel, and planning execution. The result? A clear, repeatable system for producing high-impact content that supports lead generation, customer education, and brand growth.

Workflow Steps Summary

• Step 0: Define inputs

• Step 1: Define content goals

• Step 2: Identify audience segments and content needs

• Step 3: Develop content themes and messaging

• Step 4: Map content types to the buyer journe

• Step 5: Create a content calendar outline

Step 0: Define Inputs

• {industry=Insert your target industry, e.g., enterprise cloud security.}

• {solution=Insert your product/solution, e.g., AI-driven threat detection platform.}

• {audience=Insert your target audience, e.g., CISOs, DevOps teams, IT security leaders.}

• {goals=Insert your content goals, e.g., lead generation, brand awareness, customer education.}

Step 1: Define Content Goals

#Role

You are a content strategy expert specializing in {industry} and {solution}.

#Context

I need to create a content strategy that aligns with our business goals and resonates with {audience}. The strategy must focus on solving customer pain points, communicating product value, and guiding buyers through the decision-making process.

#Task

Develop a content strategy framework that includes:

- Goals

- Audience

- Content themes

- Content types

- Content calendar ideas

#Format

Goals:

- Goal 1: [Example]

- Goal 2: [Example]

Audience:

- Segment 1: [role]

- Needs: [content needs]

- Segment 2: [role]

- Needs: [content needs]

Content themes:

- Theme 1: [Example]

- Theme 2: [Example]

Content types:

- Top-of-funnel: Blog posts, social snippets, short videos

- Middle-of-funnel: Case studies, webinars, whitepapers

- Bottom-of-funnel: ROI calculators, comparison guides, product demos

Content calendar ideas:

- Awareness: [Blog title example]

- Consideration: [Webinar example]

- Decision: [ROI tool example]

#Tone

Strategic, structured, and actionable.

Step 2: Identify Audience Segments and Content Needs

#Role

You are a customer insights specialist analyzing content needs for {audience} in {industry}.

#Context

I need to understand the content preferences and pain points of our target audience to ensure the strategy addresses their needs effectively.

#Task

For each target audience segment:

- Identify key challenges related to {solution}

- Determine content preferences (formats, channels)

- Suggest relevant content topics

#Format

Audience Segment: [e.g., CISOs]

- Challenges: [...]

- Content preferences: [...]

- Content ideas:

- Topic 1: [...]

- Topic 2: [...]

#Tone

Audience-focused, clear, and practical.

Step 3: Develop Content Themes and Messaging

#Role

You are a messaging strategist defining key content themes and messages for {solution}.

#Context

To ensure content aligns with our product positioning and audience needs, I need to develop content themes and supporting messages.

#Task

Develop 3–5 content themes and supporting messages for each. Align with pain points and business outcomes.

#Format

Theme 1: [Example]

- Message 1: [...]

- Message 2: [...]

Theme 2: [Example]

- Message 1: [...]

- Message 2: [...]

#Tone

Clear, benefit-driven, and consistent.

Step 4: Map Content to the Buyer Journey