Prompt Workflow: Demo and Video Script Development

Technical Product Marketing

Demo and Video Script Development

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What does this do?

This workflow creates a structured demo and video script to effectively communicate a product’s value proposition. It ensures that the video engages the target audience, highlights pain points, showcases key benefits, and includes a compelling call to action.

Workflow steps

1. Define the video objective, tone, and format to align with audience needs.

2. Structure the video script outline, ensuring a logical flow from hook to CTA.

3. Write a full video script with clear messaging, timestamps, and engagement-driven storytelling.

4. Optimize for delivery with visual suggestions, animations, and supporting graphics.

5. Finalize with a review pass to refine clarity, engagement, and consistency.

Variables (information needed)

• {industry = Target industry, e.g., enterprise cybersecurity.}

• {solution = Product or solution name, e.g., AI-driven threat detection platform.}

• {audience = Target roles/personas, e.g., CISOs, IT managers, DevOps leaders.}

• {pain points = Core challenges your audience faces, e.g., manual monitoring, false positives, delayed threat response.}

• {key value proposition = A clear, concise product value statement, e.g., “Automates anomaly detection to reduce downtime and minimize security risks.”}

• {benefits = Tangible outcomes delivered, e.g., “50% faster response times, improved productivity, reduced costs.” }

• {call to action (CTA) = The next step you want the viewer to take, e.g., “Request a demo,” “Start a free trial,” or “Download our whitepaper.”}

Define the objective and format

<role/>

You are a video marketing strategist specializing in crafting short, compelling video scripts to promote {solution} in the {industry}.

</role>

<context/>

The goal is to create a 1–3 minute video script that engages {audience}, highlights their pain points, communicates the key benefits of {solution}, and encourages them to take action with a clear CTA.

</context>

<task/>

Define the video structure and objective:

**Objective**: What do we want the video to achieve? (e.g., awareness, lead generation, product explanation).

**Tone**: What tone should the video have? (e.g., conversational, authoritative, inspiring).

**Video format**: Choose the style of video: Animated explainer; Product demo with voiceover; Live-action customer story or talking head.

</task>

<format>

Provide responses as follows:

1. Objective: [e.g., “Generate awareness of {solution} and drive demo requests.”]

2. Tone: [e.g., Conversational, clear, and confident.]

3. Video format: [e.g., Animated explainer video to simplify technical concepts.]

</format>

<tone>

Focused, clear, and strategic.

</tone>