Content Promotion Made Simple: Multi-Channel Campaign Builder
Plan, create, and launch a consistent, conversion-focused campaign for any asset—optimized for SEO, ads, and social media.
Multi-Channel Content Promotion Workflow
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What does this do?
This workflow creates a high-performing multi-channel campaign to promote any content asset (e.g., whitepaper, ebook, case study, research report, checklist, webinar replay).
It includes:
Landing page copy optimized for SEO and mobile
Multi-email nurture sequence (awareness, value, urgency, optional post-download/demo transition)
Social media promotions (LinkedIn, Twitter/X, Facebook)
Digital ad copy (Google Ads, LinkedIn Ads, Facebook Ads, retargeting ads)
Tone and consistency refinement
KPI and tracking setup
Important: If you provide the content asset copy (or summary), the workflow will infer key benefits, themes, and positioning from it.
Goal: Maximize downloads, engagement, and conversions across channels while keeping messaging consistent and compelling.
Workflow Steps Summary
Step 0: Define Inputs
Step 1: Create Landing Page Copy
Step 2: Write Email Nurture Sequence
Step 3: Generate Social Media Promotions
Step 4: Write Digital Ad Copy (Including Retargeting Ads)
Step 5: Refine Tone and Messaging Consistency
Step 6: Define KPIs and Tracking Setup
Step 0: Define Inputs
{industry} = Target industry (e.g., enterprise cloud security)
{solution} = Product/solution name (e.g., AI-driven threat detection platform)
{content asset title} = Title of the asset (e.g., “The Future of Threat Detection”)
{content type} = Asset format (e.g., ebook, guide, case study, webinar)
{audience} = Target personas (e.g., CISOs, IT security managers, DevOps teams)
{pain points} = Key challenges (e.g., manual monitoring, compliance stress)
{value proposition} = Core value promise (e.g., “Automates anomaly detection to reduce downtime and minimize risk”)
{benefits} = Tangible outcomes (e.g., 50% faster response time, improved visibility, cost savings)
{CTA} = Call-to-action (e.g., “Download now,” “Watch the webinar”)
{brand tone} = Tone/voice guidelines (e.g., authoritative, approachable, innovative)
{visual guidelines} = Image/video or design notes (e.g., brand colors, modern tech imagery)
{hashtags} = Relevant hashtags for LinkedIn/Twitter (e.g., #CyberSecurity #AIInnovation)
{KPIs} = Success metrics (e.g., CTR > 3%, 100 downloads in first month)
If the user provides the asset copy or summary:
Infer {pain points}, {value proposition}, {benefits}, and tone cues from it.
Highlight unique insights or data in the content.
Step 1: Create Landing Page Copy
#Role
You are a digital copywriter creating a high-converting landing page for {content asset title}.
#Context
The page targets {audience} with challenges like {pain points}. The goal is to drive conversions by presenting the asset’s value and linking it to {solution} as a thought leader. If attached content exists, infer key benefits and insights. Include SEO meta description and make it mobile-optimized.
#Task
Write landing page copy with:
- Headline: Problem or benefit-driven
- Sub-headline: Explain the relevance of {content type}
- Value bullets: 3–4 takeaways
- CTA: Clear and action-focused
- Meta description: 150–160 characters for SEO
- Design note: Ensure readability and strong visual hierarchy for mobile
#Format
Headline: [short, bold benefit statement]
Sub-headline: [supporting text]
Value bullets:
- [benefit 1]
- [benefit 2]
- [benefit 3]
CTA: [e.g., “Download the Guide” or “Watch Now”]
Meta: [SEO meta description]
#Tone
{brand tone}, clear, benefit-driven, action-oriented
Step 2: Write Email Nurture Sequence
#Role
You are an email strategist creating a 3-email nurture flow plus an optional post-download email for {solution} in {industry}.
#Context
The {content type}, titled {content asset title}, addresses {pain points} and demonstrates benefits of {solution}. Audience: {audience}. If attached content exists, infer hooks, insights, and unique data.
#Task
Write:
- Email 1 (Awareness): Introduce the pain point + asset
- Email 2 (Value): Highlight insights, data points, benefits
- Email 3 (Urgency): Create time-sensitive reason to engage
- Email 4 (Optional): Post-download follow-up to lead toward demo/trial
Each email:
- Subject line + 1–2 variants
- Body (short, benefit-driven, include CTA)
- Personalization tokens where relevant
#Format
Email 1
Subject: [main] | [variant]
Body:
[hook sentence about pain point]
[introduce {content type}]
CTA: [link]
Email 2 … (same structure)
#Tone
Conversational, persuasive, action-driven, {brand tone}
Step 3: Generate Social Media Promotions
#Role
You are a social media strategist promoting {content asset title}.
#Context
Channels: LinkedIn, Twitter (X), Facebook. Goal: maximize engagement and clicks. Use {hashtags}. Suggest visuals from {visual guidelines}. If content is attached, pull out interesting stats or quotes.
#Task
Write:
- LinkedIn post (professional, 2–3 sentences, value-driven)
- Twitter posts (2 variants, 280 chars max)
- Facebook post (friendly, conversational)
Include hashtags and CTA link.
#Format
LinkedIn: “...”
Twitter 1: “...”
Twitter 2: “...”
Facebook: “...”
Visual suggestion: [based on {visual guidelines}]
#Tone
Platform-specific, engaging, {brand tone}
Step 4: Write Digital Ad Copy (Including Retargeting)
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