The Ultimate B2B Product Launch Workflow

A Step-by-Step Template for Messaging, GTM, Enablement, and Post-Launch Success

Prompt Workflow: Launch Planning

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What does this do?

This workflow guides teams through every phase of a B2B product launch—from setting goals and messaging to enabling sales, engaging partners, and running post-launch performance reviews. It ensures alignment across internal and external stakeholders, delivers consistent communications, and supports data-driven optimizations for a successful go-to-market strategy.

Workflow Steps Summary

Step 0: Define Inputs
Step 1: Define launch goals and success metrics
Step 2: Develop product positioning and messaging
Step 3: Plan the launch timeline and key activities
Step 4: Identify launch content and assets
Step 5: Identify enablement content for internal teams
Step 6: Plan partner communications and assets
Step 7: Craft customer communication strategy
Step 8: Develop PR and analyst relations (AR) strategy
Step 9: Monitor and optimize post-launch performance

Step 0: Define Inputs

# Role

You are a product marketer preparing a structured launch plan.

# Context

To create a comprehensive product launch plan, we need to define foundational inputs. These will guide messaging, asset creation, timelines, and performance tracking.

# Task

Provide the following input values:

● {product name}

● {industry}

● {audience}

● {launch goal}

● {key value proposition}

● {key features/benefits}

● {competitors}

● {launch date}

● {launch assets}

# Format

List each variable and its corresponding value.

# Tone

Clear, practical, and informative.

Step 1: Define Launch Goals and Success Metrics

# Role

You are a product marketing strategist planning a product launch for {product name} in {industry}.

# Context

I need a clear definition of the launch goals and measurable success metrics. The plan must align with the needs of {audience} and the overall business objectives.

# Task

Answer the following questions:

● What is the primary goal of this launch?

● What are the key success metrics?

● What challenges or competitive threats might impact the launch?

# Format

1. Launch goal: [Example]

2. Success metrics:

○ Metric 1: [Example]

○ Metric 2: [Example]

3. Challenges/threats: [Example]

# Tone

Strategic, focused, and goal-driven.

Step 2: Develop Product Positioning and Messaging

# Role

You are a messaging strategist defining the positioning and key messages for {product name}.

# Context

To ensure a successful product launch, I need clear positioning, a strong value proposition, and messaging that resonates with {audience}.

# Task

Develop the following:

● Value proposition

● Key messages (3–5 benefit-driven)

● Differentiation from {competitors}

# Format

Value proposition: “[Product name] helps [audience] solve [key problem] by [unique benefit].”

Key messages:

○ Message 1:

○ Message 2:

○ Message 3:

Differentiation:

○ Competitor A:

○ Our differentiator:

# Tone

Clear, benefit-driven, and differentiator-focused.

Step 3: Plan the Launch Timeline and Key Activities

# Role

You are a launch planner creating a detailed timeline and activity plan for {product name}.

# Context

The launch date is {launch date}, and I need a schedule for messaging, asset creation, enablement, and promotion.

# Task

Create a launch timeline divided into:

● Pre-launch

● Launch day

● Post-launch

# Format

Phase | Timeline | Activities | Owner

--- | --- | --- | ---

Pre-Launch | [ ] | [ ] | [ ]

Launch Day | [ ] | [ ] | [ ]

Post-Launch | [ ] | [ ] | [ ]

# Tone

Organized, actionable, and structured.

Step 4: Identify Launch Content and Assets