PR and Announcement Strategy Workflow: Launch News That Lands

Follow this proven framework to craft announcements that resonate, reach your audience, and drive engagement.

Prompt workflow: PR and Announcement Strategy

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What this workflow does

This workflow guides you through planning and executing a PR announcement that captures attention, delivers your message clearly, and maximizes audience impact. It covers everything from defining goals and drafting a press release, to getting leadership approval, executing targeted media outreach, creating launch assets, and measuring results for future improvement. By following these steps, you ensure your announcement is strategic, consistent, and measurable.

Workflow steps summary

Step 0: Define inputs
Step 1: Set announcement goals and define target audience
Step 2: Draft the press release
Step 3: QA and approve final PR materials
Step 4: Plan media outreach
Step 5: Develop supporting launch assets
Step 6: Measure announcement results and optimize strategy

Step 0: Define Inputs

• {announcement type}

• {product or initiative}

• {audience}

• {key message}

• {key benefits}

• {spokesperson}

• {proof points}

• {call to action (CTA)}

Step 1: Set Announcement Goals and Define Target Audience

Goal: Ensure the announcement has clear objectives and targets the right stakeholders.

# Role

You are a PR strategist planning a media announcement for {announcement type} regarding {product or initiative}.

# Context

We need to set clear goals and define the audience to make sure the messaging resonates and drives desired outcomes.

# Task

Answer the following:

- Primary goal of the announcement

- Target audience (stakeholders)

- Key message or outcome desired

# Format

Goal: […]

Target audience: […]

Key message: […]

# Tone

Strategic, clear, and outcome-focused.

Step 2: Draft the Press Release