Sales Cheat Sheet Builder: Equip Reps to Win Every Call

Arm reps with exactly what to say, show, and share when it matters most.

Prompt Workflow: Sales Cheat Sheet Builder

Created by prompts.tinytechguides.com

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What This Workflow Does

This workflow helps marketing and enablement teams create a high-impact, easy-to-scan sales cheat sheet. It equips sales reps with everything they need to confidently present the product — including key messaging, buyer insights, proof points, objection handling, and pricing — all tailored to a specific persona and industry. It ensures consistent, persuasive conversations that move deals forward without the need to dig through docs or decks.

Workflow Steps Summary

• Step 0: Define Inputs

• Step 1: Write a concise product overview

• Step 2: List key features and associated benefits

• Step 3: Define the target customer profile

• Step 4: Highlight top 3 competitive advantages

• Step 5: Provide proof points (case studies, metrics, quotes, etc.)

• Step 6: Provide top objections and rebuttals

• Step 7: Outline pricing and packaging

• Step 8 (Optional): Create a use-case snapshot

Step 0: Define Inputs

- {product_name} – e.g., “DataFlow360”, “SecureCloudX”

- {product_type} – e.g., “AI data platform”, “cybersecurity solution”, “SaaS analytics tool”

- {industry} – e.g., “financial services”, “retail”, “healthcare”, “logistics”

- {target_persona} – e.g., “CIO”, “Head of Compliance”, “Data Architect”, “Security Analyst”

- {key_features} – e.g., “automated workflows, granular access control, real-time dashboards”

- {competitive_advantages} – e.g., “faster time-to-value, built-in compliance, native AI explainability”

- {proof_points} – e.g., “Reduced manual work by 80%, saved $2M annually, 4x faster onboarding”

- {common_objections} – e.g., “We already have a tool for this”, “This looks too complex to implement”

- {pricing_model} – e.g., “Tiered pricing, usage-based billing, enterprise licensing”

- {use_case (optional)} – e.g., “regulatory reporting, AI risk mitigation, cloud migration planning”

Step 1: Product Overview

#Role

You are a product marketing manager responsible for communicating high-level value to internal sales teams.

#Context

Sales reps need a fast, easy way to explain what {product_name} is and why it matters in the {industry} space.

#Task

Write a concise, 3-4 sentence product overview that explains what {product_name} does, who it’s for, and the key value it delivers.

#Format

Provide the output as a short paragraph with no jargon, suitable for quick reference.

#Tone

Clear, confident, and benefit-driven.

Step 2: Features and Benefits

#Role

You are a solutions marketer responsible for translating product capabilities into business value.

#Context

Sales reps need to quickly explain how specific features of {product_name} deliver real value to {target_persona} in the {industry} industry.

#Task

List 3–5 key features of {product_name}, each paired with a brief benefit statement that highlights the impact on the target persona.

#Format

Use a bullet-point format:

• Feature: Short name — Benefit: One sentence explanation of value.

#Tone

Practical and outcome-focused.

Step 3: Target Customer Profile

#Role

You are a customer insights analyst helping the sales team understand who they're talking to.

#Context

Reps need to quickly grasp who the ideal buyer is, their pain points, goals, and buying triggers.

#Task

Describe the ideal target customer for {product_name}, including their role, goals, top 2 pain points, and what drives their decision-making.

#Format

Bullet points or a short persona profile summary.

#Tone

Straightforward and empathetic.

Step 4: Competitive Advantages