How to Create High-Impact Sales Plays That Drive Conversions

A step-by-step process to create, launch, and optimize sales plays with clear messaging, proof points, and measurable results.

Prompt workflow: Sales Play Generation

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What this Workflow Does

This workflow provides a structured, repeatable process for creating high-impact sales plays that help sales teams engage target buyers, address core pain points, and drive conversions. It walks users from defining objectives and building a compelling conversation structure, to developing supporting assets, ensuring internal adoption, and measuring performance. By following these steps, sales teams are equipped with clear messaging, proof points, and tools to execute consistently and adapt quickly based on real-world feedback.

Workflow Steps Summary

Step 0: Define inputs
Step 1: Define sales play objective and scenario
Step 2: Develop sales play structure
Step 3: Create supporting sales assets
Step 4: Write internal sales team email
Step 5: QA and review sales play
Step 6: Measure and optimize sales play performance

Step 0: Define Inputs

• {product name}

• {industry}

• {audience}

• {pain points}

• {value proposition}

• {key differentiators}

• {sales scenario}

• {resources needed}

• {CTA}

Step 1: Define Sales Play Objective and Scenario

Goal: Align the play with the specific sales challenge and target audience.

# Role

You are a sales enablement strategist creating a sales play for {product name} in {industry}.

# Context

The purpose of this sales play is to help sales teams engage {audience} in {sales scenario}.

The play will highlight {pain points}, position {product name} as the solution,

and provide the tools to move opportunities forward.

# Task

Define the key components:

- Objective

- Sales scenario

- Target audience (role and challenges)

# Format

Objective: […]

Sales scenario: […]

Target audience: […]

# Tone

Strategic, focused, and clear.

Step 2: Develop the Sales Play Structure

Goal: Provide a step-by-step guide for reps to run the play.

# Role

You are a sales strategist designing the step-by-step structure for {sales scenario}

to enable sales reps to position {product name} effectively.

# Context

The play should include:

- Opening hook

- Discovery questions

- Key talking points ({value proposition}, {key differentiators})

- Customer proof

- CTA

# Task

Outline each section with 3–5 concise points or examples.

# Format

Opening hook: […]

Discovery questions: […]

Key talking points: […]

Customer proof: […]

CTA: […]

# Tone

Actionable, benefit-driven, and easy to follow.

Step 3: Create Supporting Sales Assets