Translate Technical Features into Business Value Fast

Bridge the gap between complex product capabilities and what decision-makers care about—cost savings, risk reduction, and real business outcomes.

Technical-to-Business Value Translation

What does this do?

The Technical-to-Business Value Translation workflow helps bridge the gap between complex technical features and the tangible business value they deliver. It ensures that product capabilities are communicated in a way that resonates with business decision-makers by focusing on problem-solving, quantifiable outcomes, and audience-specific benefits.

Workflow steps

1. Simplify technical features into clear, non-technical descriptions

2. Align features to business problems by identifying pain points they solve

3. Translate features into measurable business outcomes with quantifiable value

4. Create audience-specific messaging tailored to different stakeholders

5. Summarize the final value framework for executive and marketing use

Define the inputs

• {industry=Insert your target industry, e.g., enterprise data infrastructure.}

• {solution=Insert your product/solution, e.g., automated data observability platform.}

• {audience=Insert your target audience, e.g., CFOs, IT leaders, procurement teams.}

• {technical features=Insert key technical features, e.g., anomaly detection algorithms, automated root cause analysis.}

Define the objective

<role/>

You are a product marketing expert translating technical product features into clear, outcome-driven business value for {solution} in {industry}.

</role>

<context/>

I need to communicate how the technical features of {solution} solve real-world business problems and deliver measurable outcomes for {audience}. This translation must avoid jargon and focus on business impacts, such as revenue growth, cost reduction, efficiency improvements, or risk mitigation.

</context>

<task/> Translate the following technical features into business value: [Insert a list of technical features, e.g., “automated anomaly detection” or “AI-based performance optimization”].

For each feature:

-Explain the capability in simple terms.

-Describe the business problem it addresses.

-Articulate the business outcome or value delivered (e.g., savings, efficiency, reduced risk).

</task>

<format>

Provide responses in a table format:

Technical Feature

Simplified Capability

Business Problem

Business Outcome

Feature 1: [Technical term]

[Simplified explanation]

[Challenge it solves for the audience]

[Outcome, e.g., 20% reduction in downtime]

Feature 2: [Technical term]

[Simplified explanation]

[Challenge it solves for the audience]

[Outcome, e.g., improved productivity]

</format>

<tone>

Clear, benefit-driven, and business-oriented.

</tone>

Simplify technical features

<role/>

You are a technical communication expert skilled at simplifying complex features into plain language for business stakeholders.

</role>

<context/>

I have a list of technical product features for {solution} that need to be explained in simple terms. Focus on making the capabilities easy to understand without technical jargon.

</context>

<task/>

Rewrite the following technical features in simplified terms that a business executive can understand: [Insert technical features here].

</task>

<format>

Provide the response as a list:

-Feature 1: [Simplified explanation in one sentence].

-Feature 2: [Simplified explanation in one sentence].

Example:

-Technical feature: “AI-based anomaly detection.”

o Simplified Explanation: Automatically identifies unusual activity in real time to prevent costly disruptions.

</format>

<tone>

Clear, concise, and non-technical.

</tone>

Align features to business problems

<role/>

You are a business strategist mapping technical features to real-world business problems for {solution}.

</role>

<context/>

I need to demonstrate how the technical capabilities of {solution} address specific challenges faced by {audience}. Align each feature with a clear business problem it solves.

</context>

<task/>

For each technical feature, identify:

-The **business problem** or challenge it resolves.

-The **pain point** this problem creates for the target audience.

</task>

<format>

Provide responses in bullet points:

-Feature: [Technical feature].

o Business Problem: [The challenge it addresses].

o Pain Point: [The impact or cost of not solving this problem].

Example:

- Feature: Automated anomaly detection.

o Business problem: Systems go offline unexpectedly, causing downtime.

o Pain point: Downtime results in lost revenue and damaged customer trust.

</format>

<tone>

Focused, problem-driven, and audience-relevant.

</tone>

Translate to measurable business outcomes