Prompt Workflow: Uncover Audience Frustrations (Part 1 of 2)

Audience understanding

Uncover Audience Frustrations (Part 1 of 2)

Note, this is part 1 of a two-part, multi-step workflow.

What This Workflow Does

The Uncover Audience Frustrations workflow systematically identifies the most pressing user pain points and unmet needs by analyzing customer feedback, support tickets, and online discussions. It helps businesses rank frustrations by urgency and frequency, uncover innovation opportunities, and prioritize solutions that improve customer experience. By leveraging structured research, simulated user insights, and strategic prioritization, this process ensures that product and marketing decisions are directly aligned with user needs.

Workflow steps

1. Uncover audience frustrations from feedback and support data

2. Identify and categorize recurring pain points

3. Simulate user frustrations if real data is limited

4. Rank frustrations based on frequency, severity, and impact

5. Identify unmet needs and innovation opportunities

6. Prioritize solutions based on user impact and business value

7. Align findings with product, messaging, and support strategies

Next, we will move into audience frustrations and identifying unmet needs. Since there is some overlap between them, this will be a two-part prompt:

Part 1: Uncover audience frustrations (this workflow)

o Focus on reactive pain points and day-to-day struggles.

o Use existing data like support tickets, reviews, or interview transcripts.

o Output: A list of frustrations ranked by frequency and urgency.

Part 2: Identify unmet needs (next workflow)

o Analyze frustrations to explore gaps and aspirations beyond immediate problems.

o Focus on future opportunities for innovation or differentiation.

o Output: A list of unmet needs and innovation opportunities tied to customer goals.

https://open.substack.com/pub/davidsweenor/p/prompt-workflow-identify-unmet-needs?r=1s6e48&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Input variables

• {industry=Insert your target industry, e.g., enterprise data analytics.}

• {solution=Insert your product/solution, e.g., cloud-based data management platform.}

• {audience=Insert your target audience, e.g., data engineers, IT managers, or compliance officers.}

Define the objective

<role/>

You are a customer insights analyst specializing in uncovering user pain points and frustrations within {industry}.

</role>

<context/>

I need to identify the top frustrations that {audience} faces when using {solution} or similar tools. This will help align messaging, prioritize feature fixes, and ensure we address the most critical pain points for our customers.

</context>

<task/>

Analyze the following data sources to uncover recurring audience frustrations:

**Customer feedback**: Reviews, surveys, or interview transcripts.

**Support tickets**: Summaries of user-reported problems and complaints.

**Online communities**: Forums, Reddit threads, or social media comments related to {solution} or competitors.

Summarize the findings by:

-Listing the top 3–5 frustrations with clear descriptions.

-Highlighting recurring themes or patterns across different sources.

-Identifying any critical pain points that are urgent or widespread.

</task>

<format>

Provide the response as follows:

1. Top frustrations:

-Frustration 1: [Short description of the problem].

-Frustration 2: [Short description of the problem].

-Frustration 3: [Short description of the problem].

2. Recurring patterns:

[Summarize common themes observed across feedback].

3. Critical pain points:

-[Highlight which frustrations are the most urgent or widespread].

</format>

<tone>

Analytical, user-focused, and concise.

</tone>

Analyze existing customer feedback

<role/>

You are a research analyst summarizing patterns in customer feedback to identify audience frustrations.

</role>

<context/>

I have raw customer feedback collected from reviews, surveys, and transcripts. I need you to analyze this data and extract recurring pain points or frustrations expressed by {audience}.

</context>

<task/>

Analyze the following customer feedback: [Insert customer reviews, survey responses, or transcripts here.]

-Identify the most common frustrations or complaints.

-Group similar frustrations into themes or categories.

-Highlight any unexpected insights or pain points that stand out.

</task>

<format>

Provide the response in bullet points under these headings:

-Recurring frustrations:

— -[List the top frustrations with a brief description].

-Thematic categories:

- -[Group the related frustrations under clear themes, e.g., “Onboarding Challenges,” “Integration Issues,” or “Performance Limitations”].

- Unexpected insights:

- - [Highlight any surprising or less obvious frustrations].

</format>

<tone>

Structured, clear, and insight-driven.

</tone>

Simulate user feedback (if data is limited)