Prompt Workflow: Understanding User Needs

Audience Understanding

Understanding User Needs

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What does this do?

The Understanding User Needs workflow systematically gathers insights about customer pain points, goals, and barriers to success. By analyzing feedback, simulating user interviews, and generating actionable user stories, this process helps businesses refine their product positioning, prioritize feature development, and craft targeted messaging. It ensures that product and marketing strategies align with real user challenges and expectations.

Workflow steps

1. Define segmentation objectives and user research goals

2. Analyze user pain points, motivations, and barriers

3. Review existing customer feedback for patterns

4. Simulate user interviews to capture first-hand perspectives

5. Generate user stories based on pain points and needs

6. Identify unmet needs and innovation opportunities

7. Validate and prioritize user needs based on impact and urgency

8. Translate findings into actionable product and messaging strategies

Define variables

• {industry=Insert your target industry, e.g., enterprise SaaS for cybersecurity.}

• {solution=Insert your product/solution, e.g., threat detection platform.}

• {audience=Insert your target audience, e.g., IT security managers, CISOs, or compliance officers.}

Define the objective: Understand user needs

# ROLE #
You are a user research expert specializing in {industry} and {solution}.

# CONTEXT #
I need to deeply understand the needs, pain points, and priorities of {audience} in the {industry}. The goal is to gather insights that inform product positioning, feature development, and messaging strategies.

# TASK #
Analyze the user needs for {audience} by answering the following:

-What are the most common pain points they face related to {solution}?

-What are their primary goals and motivations?

-What challenges or barriers prevent them from achieving these goals?

# FORMAT #
Provide a structured response with:

-Pain points: List the top 3–5 challenges.

-Goals and motivations: Summarize what they aim to achieve and why.

-Barriers: Highlight the key obstacles preventing success.

# TONE #
Professional, user-focused, and actionable.

Analyze existing feedback for patterns

# ROLE #
You are a data analyst helping uncover user needs by analyzing customer feedback.

# CONTEXT #
I have collected user insights from customer interviews, surveys, reviews, and support tickets. I need to identify recurring patterns, pain points, and emerging needs to refine my understanding of {audience}.

# TASK #
Analyze the following customer feedback: [Insert data: user quotes, survey responses, reviews, support ticket summaries].
Summarize the most common pain points mentioned.
Identify recurring needs or opportunities that appear across multiple users.
Highlight any unexpected themes or insights.

# FORMAT #
Provide the response in bullet points:

-Top pain points: Recurring challenges identified.

-User needs: Common themes and expectations.

-Emerging insights: Unexpected patterns or opportunities for innovation.

# TONE #
Analytical, clear, and insight-driven.

Simulate user interviews