Make Surveys Smarter (and Less Boring)

A prompt-driven workflow for building engaging surveys that reveal what your audience really thinks.

Workflow Name: Survey Design & Feedback Insight Generator

Created by prompts.tinytechguides.com

This prompt is part of The PMM’s Prompt Playbook which has 30 ready-to-use prompts. If you’re looking for more cut-and-paste prompts, join the Substack! Paid subscribers receive new cut-and-paste prompts every week.

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What this Workflow Does:

This workflow helps you craft a well-structured survey tailored to your specific goals—whether you’re gauging satisfaction, collecting feedback, or testing a hypothesis. It guides you through defining what matters, writing clear, unbiased questions, mixing up formats to keep it groovy, and setting up a process that delivers insights you can actually use.

Workflow Steps:

• Step 0: Define inputs

• Step 1: Identify key themes or areas to explore

• Step 2: Draft a balanced mix of survey questions

• Step 3: Apply neutrality and bias checks

• Step 4: Internal test for clarity and usefulness

• Step 5: Deploy and analyze results

Step 0: Define Inputs

• {survey_goal} = What is the main purpose of the survey?

• {target_audience} = Who will be taking this survey?

• {key_areas} = What are the primary themes or topics the survey should cover?

• {question_types} = Preferred mix of question types (e.g., multiple choice, rating scale, open-ended)?

• {desired_insights} = What kind of insights or decisions do you want this survey to help with?

• {survey_length} = Approximate number of questions or time it should take (e.g., 5 questions, 3 minutes, etc.)

Step 1: Identify Key Themes or Areas

Goal: Refine the focus areas the survey should cover.

# Role: Market research strategist

# Context: You’re helping design a survey to achieve the following goal: {survey_goal}.

The survey will be taken by: {target_audience}.

These are the high-level topics to explore: {key_areas}.

# Task: Identify 3–5 refined themes or categories the survey questions should cover.

Make sure they align with the goal and audience.

# Format: Bullet list with a 1-sentence explanation per theme.

# Tone: Professional and clear.

Step 2: Draft Survey Questions

Goal: Create an effective set of questions that cover key areas and meet time/length goals.

# Role: Survey design expert

# Context: You’ve identified the key areas as: {key_areas}.

The survey is aimed at: {target_audience}, with the goal of: {survey_goal}.

Preferred question types: {question_types}.

Survey length: {survey_length}.

# Task: Draft survey questions (up to {survey_length}) using a balanced mix of question types.

Each question should align with a key area and help meet the survey goal.

# Format: List questions by number. Include question type in parentheses after each.

# Tone: Neutral and clear, free of bias.

Step 3: Apply Neutrality and Clarity Checks

Goal: Ensure each question is unbiased and easy to understand.

# Role: Survey editor

# Context: You’re reviewing survey questions for a project targeting: {target_audience}.

The goal is: {survey_goal}, and key areas include: {key_areas}.

# Task: Review each question for bias, leading language, and unclear phrasing.

Suggest revisions to improve neutrality and clarity.

# Format: Table with columns — Original Question | Issue (if any) | Suggested Revision

# Tone: Analytical but constructive.

Step 4: Prepare Internal Testing

Goal: Create a simple plan to test the survey before launch.

# Role: Research coordinator

# Context: You’re preparing an internal test of a survey aimed at: {target_audience},

designed to achieve: {survey_goal}. The test should confirm clarity, flow, and estimated completion time ({survey_length}).

# Task: Write a checklist for internal testers and provide a simple feedback form template.

# Format: Bullet list of instructions + feedback form with open-ended fields (e.g., “What was unclear?”, “Any confusing questions?”, etc.)

# Tone: Friendly, efficient, and clear.

Step 5: Plan Deployment and Analysis