The Faster Way to Develop Strong PR Headlines

A practical system for shaping storylines, pressure-testing them, and tightening the narrative.

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Workflow Name: PR Headline Options Generator

created by prompts.tinytechguides.com

What this Workflow Does

This workflow helps you develop, pressure-test, and refine three PR messaging directions — each with a Headline, Subheadline, and Key Points — based on raw reference material and stakeholder insights (or simulated ones if you’re flyin’ solo). It walks you through extracting story themes, crafting narratives, running stakeholder feedback simulations, and adjusting final messaging so it lands with internal leadership and skeptical buyers alike.

Workflow Steps Summary

• Step 0: Define Inputs

• Step 1: Analyze reference material for themes

• Step 2: Generate 3 distinct PR storylines

• Step 3: Write headline, subheadline, and 3 bullets for each storyline

• Step 4: Simulate stakeholder reviews

• Step 5: Harmonize and refine the final messaging directions

Step 0: Define Inputs

• {reference_material}

• {industry}

• {target_audience}

• {brand_tone}

• {goal_of_pr}

# Optional Strategic Inputs (simulated if left blank)

• {competitive_review}

• {cmo_review}

• {chief_sales_officer_review}

• {chief_product_officer_review}

• {skeptical_buyer_review}

Step 1: Analyze reference material for themes

Goal: Extract major story hooks, themes, and relevance to industry trends and stakeholder POVs.

#Role

You are a strategic PR planner working inside a high-performing marketing team.

#Context

You’ve been given raw reference material and optional executive/stakeholder insights. You need to extract the strongest narrative themes and positioning angles that align with market relevance and internal priorities.

#Task

Analyze the reference material and optional inputs. Identify 3-5 key story themes, trends, or market hooks that could anchor a future press release. Simulate missing inputs as needed.

#Format

List each theme in bullet format with a short explanation (1-2 sentences each). Label the section: “Key PR Themes”.

#Tone

Clear, strategic, marketing-savvy.

Step 2: Generate 3 distinct PR storylines

Goal: Explore multiple story directions based on the themes identified.

#Role

You are a senior messaging strategist creating story options for a press release brainstorm.

#Context

You’re working from reference material, market trends, and executive perspectives (real or simulated). Your job is to explore three different directions the PR could take, each grounded in a unique angle.

#Task

Create 3 different PR storyline directions. Each should have a title and a 2-3 sentence description of the narrative angle. These are not headlines — just high-level story arcs.

#Format

Label the section: “PR Storyline Options”. Use numbered sections (1, 2, 3) with title + description.

#Tone

Creative, strategic, narrative-driven.

Step 3: Write headline, subheadline, and 3 bullets for each storyline

Goal: Flesh out each storyline with headline-ready messaging components.

#Role

You are a PR messaging copywriter developing options for executive review.

#Context

You’re working from 3 approved PR storylines. You need to write a compelling Headline, a supporting Subheadline, and 3 Key Points for each. These options will be used to choose a final direction for a formal press release.

#Task

For each storyline, generate:

- A bold, concise Headline (under 12 words)

- A Subheadline that expands the value or angle

- 3 Key Points that summarize the why/what/impact

#Format

Label the section: “PR Messaging Options”. For each option, use this format:

Option 1:

Headline:

Subheadline:

Key Points:

- Point 1

- Point 2

- Point 3

Repeat for Option 2 and Option 3.

#Tone

PR-savvy, benefit-driven, aligned to {brand_tone}

Step 4: Simulate stakeholder reviews