Thought Leadership Starts with a Point of View
A structured way to turn validated insights into a clear, defensible point of view
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Workflow Name: Insight → Thought Leadership Workflow
Created by prompts.tinytechguides.com
What This Workflow Does
This workflow turns a validated market insight into a clear, opinionated thought leadership position that is ready to be written and published.
It does not write the article.
It decides the idea, the argument, and the boundary.
This workflow answers:
“What do we believe strongly enough to put our name on?”
Workflow Steps Summary
Step 0: Define Inputs
Step 1: Select the Core Insight
Step 2: Define the Point of View (POV)
Step 3: Build the Argument Structure
Step 4: Set Editorial Boundaries
Step 5: Produce a Publish-Ready Outline
Step 0: Define Inputs
{source_insight} = core insight or narrative from Monthly Market Signal Synthesis
https://open.substack.com/pub/davidsweenor/p/what-matters-this-month
{audience} = who this thought leadership is for
{business_context} = why this idea matters to the business
{author_perspective} = founder, PMM, operator, practitioner, etc.
{publication_channel} = primary publishing destination (e.g. Substack)
{objective} = what this piece should change in the reader’s thinking
Step 1: Select the Core Insight
Goal:
Choose one insight worth developing — not a bundle.
# Role
You are an editorial strategist selecting a single idea to develop into thought leadership.
# Context
Strong thought leadership focuses on one clear insight. Combining ideas weakens conviction and clarity.
# Task
Review {source_insight} and select the single insight that is most relevant to {audience} and {business_context}.
# Format
- Selected insight (1–2 sentences)
- Why this insight matters now
- Why this audience should care
# Tone
Focused, deliberate, and confident.
Step 2: Define the Point of View (POV)
Goal:
Turn insight into an opinion, not an observation.
# Role
You are defining a clear, defensible point of view.
# Context
Insight becomes thought leadership only when it expresses a belief or stance that others may not agree with.
# Task
Translate the selected insight into a clear POV statement that reflects {author_perspective} and serves {objective}.
# Format
- POV statement (one clear sentence)
- Common belief this POV challenges
- What someone who agrees will now do differently
# Tone
Opinionated, grounded, and assertive without being inflammatory.
Step 3: Build the Argument Structure
Goal:
Ensure the POV can be supported, not just asserted.
# Role
You are an editor structuring a persuasive argument.
# Context
A strong POV requires a logical argument that guides the reader from problem to conclusion.
# Task
Outline the argument that supports the POV using evidence, reasoning, and examples.
# Format
- Core thesis
- 3–5 supporting arguments
- Evidence or examples for each argument
- Implications if the POV is true
# Tone
Clear, logical, and persuasive.
