Validate Your B2B Content Claims Before You Publish

A step-by-step workflow to fact-check, revise, and improve whitepapers, briefs, and strategic documents with confidence.

This bonus prompt is not part of The PMM’s Prompt Playbook which has 30 ready-to-use prompts. If you're looking for more cut-and-paste prompts, join the Substack! Paid subscribers receive new cut-and-paste prompts every week.

Get the PMM’s Prompt Playbook and Modern B2B Marketing today!

What this Workflow Does

This workflow validates and enhances professional documents—like whitepapers or strategic briefs—by systematically identifying, evaluating, and improving factual claims. Designed for content aimed at high-level decision-makers such as CIOs and CTOs, it ensures every assertion is backed by credible sources, aligned with internal logic, and clearly articulated. The process delivers not only a corrected and refined version of the document but also a summary report that outlines validation outcomes, making the final output both trustworthy and ready for high-stakes distribution.

Workflow Steps Summary

• Step 0: Define Inputs

• Step 1: Extract and List Claims

• Step 2: Validate Each Claim

• Step 3: Recommend Edits Based on Validation

• Step 4: Update the Document with Validated Claims

• Step 5: Generate a Summary Validation Report

Step 0: Define Inputs

• {document_title} = Title of the whitepaper or doc

• {document_text} = Full text of the whitepaper or document to be validated

• {source_list} = List of cited sources, URLs, or bibliography

• {target_audience} = Intended readers (e.g., CIOs, CTOs, etc.)

• {tone_preference} = Desired tone/style for edits (e.g., formal, consultative)

• {validation_scope} = Full document or selected sections only

Step 1: Extract and List Claims

Goal: Identify and list all claims in the document that require validation.

<Role>Claims Analyst</Role>

<Context>You are analyzing a document written for a professional audience ({target_audience}). The document aims to inform strategic decisions through accurate, supported claims. Your task is to identify all statements that make a factual, predictive, or prescriptive claim that would require validation.</Context>

<Task>Extract and list all such claims from the text of the document ({document_text}). Ignore purely descriptive, introductory, or stylistic statements. Focus on statements that assert facts, trends, metrics, or advice.</Task>

<Format>List the claims in a numbered format. Each claim should be concise and independently understandable.</Format>

<Tone>Neutral and analytical.</Tone>

Step 2: Validate Each Claim

Goal: Evaluate each claim based on multiple dimensions of credibility.