How Tables Break Your AI’s Brain

Your AI assistant might be brilliant at writing code, generating content, and answering obscure trivia—but give it a table full of key messaging, and it fails spectacularly.

In this week’s Tidbit video, I discuss one of the most overlooked causes of off-message AI-generated content.

Here are 3 key takeaways from the full article:

1- Tables and AI don’t get along.
LLMs process text sequentially—not spatially. So when your product messaging lives in a table, it’s flattened or skipped entirely. The AI just... doesn’t get it.

2- Format matters—more than you think.
Markdown, plain text, and even simplified HTML tables are far more digestible than PowerPoint slides or PDFs. The way you package your messaging determines how well the AI understands it.

3- The fix is simple (and scalable).
Adopt the Doc Approach: create a parallel version of your marketing tables in LLM-friendly formats. It’s low effort—and unlocks high-impact results.

Here’s the full blog.

Your LLM's So Smart It's Missing the Pepperoni