If your AI tool scheduled your campaign for Super Bowl Thursday, you’re not alone. In today’s 1-minute Tidbit, we expose one of the biggest blindspots in large language models: time.
Here’s what the full blog dives into—and why this matters more than it seems:
1. LLMs are not logic engines.
They’re brilliant at language but clueless about cause and effect. So while they can talk about March 15th in poetic detail, they can’t reliably tell you what day it falls on. That’s not a bug—it’s baked into how they work.
2. Date fails aren’t just funny—they’re costly.
PR blasts, campaign launches, event reminders: all vulnerable to these subtle AI errors. It’s not just embarrassing when they miss—it can derail your entire timeline.
3. Use AI where it shines—not where it struggles.
Messaging? Yes. Brainstorming? Definitely. But anything tied to a calendar or system logic should stay human (or at least be double-checked by one).
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