Recommended by David Sweenor
Signals, Strategy, and Systems for Modern B2B Growth. Deep dives on programmatic media, ABM, GTM architecture, identity, attribution, and data-driven marketing — with tools to turn insight into pipeline.
Check out the publication Unmatched: The B2B Ad Challenge by Mike Harty - it's a great pub with deets on strategy, systems, and scale for the future of B2B marketing. Mike covers ABM, programmatic advertising, demand generation, and identity resolution.
















