This article introduces B2B SaaS Product Marketing Managers (PMMs) to prompt engineering using generative AI. It emphasizes three core principles: customer-centricity, value proposition clarity, and go-to-market fit, showing how AI can improve PMM tasks like messaging, content creation, and competitive analysis. The author advocates for prioritizing high-impact activities and mastering prompt writing techniques for better AI outputs. Specific examples of AI prompts for various PMM functions and recommended AI tools are provided. Finally, the author promotes future articles with more detailed prompt examples.
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B2B Prompt Engineering for PMMs
In the B2B world, PMMs are constantly asked to wear many hats and do more with less. So, it should come as no surprise that many PMMs use generative AI in their daily workflows. What is a surprise, however, is that many are still using very basic prompts, which leaves too much on the table. With just a little extra effort, the proper prompt can 10x your…
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