This article introduces B2B SaaS Product Marketing Managers (PMMs) to prompt engineering using generative AI. It emphasizes three core principles: customer-centricity, value proposition clarity, and go-to-market fit, showing how AI can improve PMM tasks like messaging, content creation, and competitive analysis. The author advocates for prioritizing high-impact activities and mastering prompt writing techniques for better AI outputs. Specific examples of AI prompts for various PMM functions and recommended AI tools are provided. Finally, the author promotes future articles with more detailed prompt examples.
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