The Barcode on the Bronze: Why Your AI Needs to Know What Makes You Different

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The Barcode on the Bronze: Why Your AI Needs to Know What Makes You Different

Adesso Associates' Gina von Esmarch reveals how teaching AI your context beats generic automation

David Sweenor

Nov 18, 2025

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The Data Faces Podcast with Gina von Esmarch, Founder and CEO at Adesso Associates

Last week, three different B2B companies showed me their AI-generated customer personas. I couldn’t tell which belonged to which company. Neither could they.

This is the hidden cost of AI trained on “the world’s internet”—it…

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