PMM's Prompt Playbook - Prompt Inventory

Mastering Generative AI for B2B Marketing Success

Prompt Inventory

Access a growing library of AI-powered workflows. The PMM’s Prompt Playbook includes 30+ structured prompts, with new ones, not in the book, released weekly for paid subscribers.

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Chapter 4: Market Understanding

1. Trend Discovery

   Prompt Workflow: Trend Discovery

2. TAM Sizing

   Prompt Workflow: TAM Sizing

3. Competitive Landscape Mapping

   Prompt Workflow: Competitive Landscape Mapping

4. Market Category Definition

   Prompt Workflow: Market Category Definition

5. Audience Segmentation

   Prompt Workflow: Audience Segmentation

6. Competitive Intelligence

   Prompt Workflow: Competitive Intelligence

Chapter 5: Audience Understanding

1. Understanding User Needs

   Prompt Workflow: Understanding User Needs

2. Uncover Audience Frustrations (Step 1)

   Prompt Workflow: Uncover Audience Frustrations (Part 1 of 2)

3. Identify Unmet Needs (Step 2)

   Prompt Workflow: Identify Unmet Needs (Part 2 of 2)

4. Voice of Customer

   Prompt Workflow: Voice of Customer

5. Win-Loss Analysis (coming soon)

6. Home Page Persona Analysis (Bonus Prompt – Not in the Book)

   Bonus Prompt: Home Page Persona Analysis

Chapter 6: Positioning and Messaging

1. Positioning Framework Creation

   Prompt Workflow: Build a B2B Positioning Statement That Sticks

2. Messaging Framework Creation

   Prompt Workflow: Messaging Framework Creation

3. Technical-to-Business Value Translation (coming soon)

4. Bonus Prompt: Executive Messaging Review & Harmonization Workflow

   Bonus Prompt: Executive Messaging Review & Harmonization Workflow

Chapter 7: Content and Communications

1. Content Strategy Framework (coming soon)

2. Blogs, eBooks, and Whitepapers (coming soon)

3. Email Sequence Design (coming soon)

4. Bonus Prompt: Validate Your B2B Content Claims Before Publishing

   Validate Your B2B Content Claims Before You Publish

5. Bonus Prompt: Summarize Any Transcript with AI

   Summarize Any Transcript with AI — No Tags, No Setup

6. Bonus Prompt: Write Executive Summaries that Get Read

   Write Executive Summaries That Get Read

Chapter 8: Launch and Campaign Planning

1. Launch Planning (coming soon)

2. PR and Announcement Strategy (coming soon)

Chapter 9: Sales and Partner Enablement

1. Sales Play Generation (coming soon)

2. Sales Cheat Sheet (coming soon)

3. Battle Card Development (coming soon)

Chapter 10: Technical Product Marketing

1. Feature Announcements (coming soon)

2. Technical Integration Guides (coming soon)

3. Demo and Video Script Development

   Prompt Workflow: Demo and Video Script Development

4. Bonus Prompt: Demo Storyboard for AR Report

   Bonus Prompt: Demo Storyboard for AR Report

Chapter 11: Analyst Relations

1. Analyst Relations Workflow (coming soon)

2. Executive Summary (coming soon)

3. RFPs for Analyst Evaluations (coming soon)

4. Bonus Prompt: Peer Review Feedback Analyzer

   Bonus Prompt: Peer Review Feedback Analyzer

Chapter 12: Customer Marketing

1. Customer Story Development (coming soon)

2. Reference Program (coming soon)

3. Customer Spotlight Creation (coming soon)

4. Testimonial Formatting (coming soon)

5. Bonus Prompt: Quick Case Study Builder from Transcript with Quotes, Callouts, and Outcomes

   Bonus Prompt: Quick Case Study Builder from Transcript with Quotes, Callouts & Outcomes

Chapter 13: Analytics and Research

1. Metrics Analysis Framework (coming soon)

2. Survey Design (coming soon)

3. Survey Analysis (coming soon)

4. Google Analytics Data Analysis (coming soon)

5. Performance Benchmarking (coming soon)

6. Bonus Prompt: Home Page Audit Workflow

   Homepage Audit Workflow: Turn Browsers into Buyers